PR Technology, Data and Insights | Mark Weiner

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PR Technology, Data and Insights - Disponibil la carturesti.ro

Pe YEO găsești PR Technology, Data and Insights de la Kogan Page, în categoria Carte straina.

Indiferent de nevoile tale, PR Technology, Data and Insights | Mark Weiner din categoria Carte straina îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Caracteristici și Avantaje ale produsului PR Technology, Data and Insights

• Departament: gaming-carti-birotica
• Ideal pentru pasionații de jocuri, birotică și distracție online.

Preț: 225 Lei

Caracteristicile produsului PR Technology, Data and Insights

• Brand: Kogan Page
• Categoria: Carte straina
• Magazin: carturesti.ro
• Ultima actualizare: 11-11-2024 01:46:56

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Descriere magazin:
Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability.Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment.Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors.