Create market value through innovative customer connections and engagement Principles of Marketing 8th European Edition by Kotler et al.
Hongwei He is Professor of Marketing at Alliance Manchester Business School University of Manchester and as Associate Editor for Journal of Business Research..
His research has been widely disseminated via a range of Marketing strategy retailing and general management journals.
Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School University of Birmingham.
Lloyd C.
Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
Gary Armstrong is Crist W.
Johnson amp Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management Northwestern University.
C.
Philip Kotler is S.
Increased coverage of sustainable Marketing and global Marketing This is a key text for both undergraduate and postgraduate Marketing programmes.
New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools practices and developments including real time research and customer co-creation product development Updated coverage of emergent online mobile and social media technologies including real-time listening and social selling Improved learning design with chapter-opening stories clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases to apply learning to actual companies.
New to this edition Thoroughly revised to reflect the major trends impacting contemporary Marketing the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations experiences and communities.
Principles of Marketing 8th European Edition helps you master today s key Marketing challenge to create vibrant interactive communities of consumers who make products and brands an integral part of their daily lives.
In a fast-changing increasingly digital and social marketplace it is more vital than ever for marketers to develop meaningful connections with their customers.
The authors of this European Edition present fundamental Marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of Marketing in the modern world - examining traditional aspects of Marketing and blending them with modern and future concepts.
Create market value through innovative customer connections and engagement Principles of Marketing 8th European Edition by Kotler et al
