You\'re either a Purple Cow or you\'re not.
It\'s time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, s.
The golden age of advertising is over.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P\'s used by marketers - Pricing, Promotion, Publicity - aren\'t working anymore.
Make Your choice.
You\'re either remarkable or invisible.
You\'re either a Purple Cow or you\'re not