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Real-Life Marketing and Promotion Strategies in College Libraries. Connecting With Campus and Community, Hardback/Barbara Whitney Petruzzelli - Taylor & Francis Inc


Real-Life Marketing and Promotion Strategies in College Libraries. Connecting With Campus and Community, Hardback/Barbara Whitney Petruzzelli
305 Lei

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(16-11-2024)
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A guide to Marketing and promotional activities that aims to raise the library\'s visibility in the face of competition from other information providers.
Accompanied by a Web site, it includes a bibliography of Marketing resources..
This book features tables, figures, and appendices that provide examples of Marketing and promotional activities.
A guide to Marketing and promotional activities that aims to raise the library\'s visibility in the face of competition from other information providers


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