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Rarely has a book about Advertising created such a commotion as this brilliant account of the principles of successful advertising.
Leading business executives, and the Advertising cognoscenti, hail it as "the best.
It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries.
Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising\'s greatest classic.
Rarely has a book about Advertising created such a commotion as this brilliant account of the principles of successful advertising
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
