A new framework for considering how all Media constantly borrow from and refashion other media.
About the Author: Richard Grusin is Professor and Chair of English at Wayne State University in Detroit..
They call this process of refashioning "remediation," and they note that earlier Media have also refashioned one another: photography remediated painting, film remediated stage production and photography, and television remediated film, vaudeville, and radio.
They argue that new visual Media achieve their cultural significance precisely by paying homage to, rivaling, and refashioning such earlier Media as perspective painting, photography, film, and television.
In this richly illustrated study, Jay David Bolter and Richard Grusin offer a theory of mediation for our digital age that challenges this assumption.
Media critics remain captivated by the modernist myth of the new: they assume that digital technologies such as the World Wide Web, virtual reality, and computer graphics must divorce themselves from earlier Media for a new set of aesthetic and cultural principles.
A new framework for considering how all Media constantly borrow from and refashion other media
