Research Perspectives on Social Media Influencers and Brand Communication, Hardcover/Brandi Watkins - Lexington Books

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Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which Social Media and the unique characteristics of the internet have changed Brand Communication for both brands and consumers, focusing on the Social Media influencer as a Brand communicator.
As brands have noticed the rise of Social Media Influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate Social Media Influencers into their.
Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which Social Media and the unique characteristics of the internet have changed Brand Communication for both brands and consumers, focusing on the Social Media influencer as a Brand communicator