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The hidden key to successful transformation in any organization lies between Human intuition and data-driven insights.
Named by Time as a top five marketing innovator, Rishad Tobaccowala draws on research and interviews, as well as over three decades of experience as a business and thought leader, to describe how digilog companies--ones where digital tools and analog people are integrated expertly--develop a hybrid consciousness and learn to be proactive whe.
The hidden key to successful transformation in any organization lies between Human intuition and data-driven insights
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