Rethinking Prestige Branding
Detalii Rethinking Prestige Branding
Vânzător
libris.ro
Pret
281 Lei
281 Lei
351.25 Lei
Categorie (vânzător)
Business Management
Marca
Wolfgang Schaefer
Descriere YEO:
Descriere magazin:
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci\'s approach to marketing have in common with Nespresso\'s? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever \'advertise\' and seem to have none of the \'functional performance advantages\' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today\'s marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
Rethinking Prestige Branding - Disponibil la libris.ro
Pe YEO găsești Rethinking Prestige Branding de la Wolfgang Schaefer, în categoria Business Management.
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Preț: 281 Lei
Caracteristicile produsului Rethinking Prestige Branding
- Brand: Wolfgang Schaefer
- Categoria: Business Management
- Magazin: libris.ro
- Ultima actualizare: 15-12-2024 01:42:32
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Descriere magazin:
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci\'s approach to marketing have in common with Nespresso\'s? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever \'advertise\' and seem to have none of the \'functional performance advantages\' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today\'s marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
Produse asemănătoare
Produse marca Wolfgang Schaefer