While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern\'s Kellogg School of Management hopped in a car and headed on a Road trip.
Instead of tea.
A lightbulb went off.
After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers.
They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy.
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern\'s Kellogg School of Management hopped in a car and headed on a Road trip