If you only read one book on sales, read this one Sales Genius picks out the 40 most important ideas on Selling that everyone in Sales should know, describes the research, and shows you how to take advantage of it so you can sell more effectively, every time..
If you only read one book on sales, read this one Sales Genius picks out the 40 most important ideas on Selling that everyone in Sales should know, describes the research, and shows you how to take advantage of it so you can sell more effectively, every time.