American Advertising pioneer CLAUDE C. and much more.. the impact of negative Advertising . the best way to test campaigns . how to use samples . how to use art in Advertising . understanding customer psychology . what makes headlines effective . mail order advertising: what it teaches . why businesses must offer service . the importance of just salesmanship . how Advertising laws are established .
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In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world\'s biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago.
His methods are still prized for their efficacy today.
Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers.
American Advertising pioneer CLAUDE C
