Produs

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World, Paperback/Frederick Allen

Name: Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World, Paperback/Frederick Allen
Brand: Open Road Media
Price: 137.47 RON
Availability: InStock

Vânzător

elefant.ro

Cumpără

Pret

137.47 Lei 138.99 Lei

Categorie (vânzător)

Foreign Books

Marca

Open Road Media

Produs actualizat în urmă cu 51 minute

Descriere YEO:

Secret Formula: The Inside Story - Disponibil la elefant.ro

Pe YEO găsești Secret Formula: The Inside Story de la Open Road Media, în categoria Foreign Books.

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Preț: 137.47 Lei

Caracteristicile produsului Secret Formula: The Inside Story

Brand: Open Road Media
Categoria: Foreign Books
Magazin: elefant.ro
Ultima actualizare: 17-04-2026 13:08:04

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Descriere magazin:
A "highly entertaining historyof] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" ( Publishers Weekly ). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen\'s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola\'s archives, as well as the inner circle and private papers of Woodruff, Allen\'s captivating business biography stands as the definitive account of what it took to build America\'s most iconic company and one of the world\'s greatest business success stories.