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In this new edition of Small Business Marketing , Ian Chaston offers an insightful alternative to classicist and mainstream Marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful Marketing performance..
In this new edition of Small Business Marketing , Ian Chaston offers an insightful alternative to classicist and mainstream Marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful Marketing performance.
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