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This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of Sport marketing.
The field of Sport Marketing is an exciting and fast-moving part of the sports industry that presents new chall.
UK-based examples are used throughout and the book successfully combines both theory and practice.
It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection.
This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of Sport marketing
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
