In this book, film scholars, anthropologists, and critics discuss star-making in the Contemporary Hindi-language film industry in India, also known as "Bollywood." Drawing on theories of stardom, globalization, transnationalism, gender, and new media studies, the chapters explore Contemporary Hindi film celebrity.
With the rise of social media and India\'s increased engagement in the global economy, Hindi film stars are forging their identities not just through their on-screen.
In this book, film scholars, anthropologists, and critics discuss star-making in the Contemporary Hindi-language film industry in India, also known as "Bollywood." Drawing on theories of stardom, globalization, transnationalism, gender, and new media studies, the chapters explore Contemporary Hindi film celebrity
