The truth is - it doesn\'t matter how smart or how slick a presentation is, if it isn\'t in sync with the decision maker\'s mindset, then it\'s bound to fail.
Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset..
Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers.
That\'s the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives.
The truth is - it doesn\'t matter how smart or how slick a presentation is, if it isn\'t in sync with the decision maker\'s mindset, then it\'s bound to fail