This book is geared towards both students and professionals looking to explore the interconnectedness of Digital technologies for Marketing and branding purposes.
Digital.
Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the Digital Marketing landscape.
The field of Marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another.
This book is geared towards both students and professionals looking to explore the interconnectedness of Digital technologies for Marketing and branding purposes