We all have a Personal Brand whether we realize it or not.
In a world where more assistants are competing for fewer positions we need to become aware of the value of our o.
The goal of this book is to get practical about Building and maintaining a strong Personal brand.
A strong Personal Brand cannot be faked, it needs to be authentic and is refined over time by being consistent and professional.
It determines not only our long-term earning potential but also at times our future opportunities.
We all have a Personal Brand whether we realize it or not