Descriere
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Cumpara the hero and mcgraw-hill education de calitate.
Pe yeo poti sa gasesti cel mai bun pret pentru the hero and mcgraw-hill education
A brand\'s meaning--how it resonates in the public heart and mind--is a company\'s most valuable competitive advantage.
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands,.
Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer.
Written by best-selling author Carol S.
Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically.
A brand\'s meaning--how it resonates in the public heart and mind--is a company\'s most valuable competitive advantage
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
