The Hidden brain is the voice in our ear when we make the most important decisions in our lives--but we\'re never aware of it.
But it can also be manipulated to turn an ordinar.
It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism.
It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job.
The Hidden brain decides whom we fall in love with and whom we hate.
The Hidden brain is the voice in our ear when we make the most important decisions in our lives--but we\'re never aware of it