This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of Fundraisers in the UK.
Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising..
This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of Fundraisers in the UK