The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands, Paperback/Al Ries

Descriere YEO:

The Origin of Brands: How - Disponibil la elefant.ro

Pe YEO găsești The Origin of Brands: How de la HarperBusiness, în categoria Foreign Books.

Indiferent de nevoile tale, The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands, Paperback/Al Ries din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 62.99 Lei

Caracteristicile produsului The Origin of Brands: How

• Brand: HarperBusiness
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 06-04-2025 01:44:59

Comandă The Origin of Brands: How Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda The Origin of Brands: How de la elefant.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin\'s revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction--in divergence. By following Darwin\'s brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands , you will learn how to: Divide and conquer Exploit divergence Use the theories of survival of the firstest and survival of the secondest Harness the power of pruning Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.