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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands, Paperback/Al Ries

Name: The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands, Paperback/Al Ries
Brand: HarperBusiness
SKU: 57a599a298109d2fa07a9772bb9cb33d
Price: 79.99 RON
Availability: InStock

Vânzător

elefant.ro

Cumpără

Pret

79.99 Lei

Categorie (vânzător)

Foreign Books

Marca

HarperBusiness

Produs actualizat în urmă cu 10 luni

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The Origin of Brands: How - Disponibil la elefant.ro

Pe YEO găsești The Origin of Brands: How de la HarperBusiness, în categoria Foreign Books.

Indiferent de nevoile tale, The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands, Paperback/Al Ries din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 79.99 Lei

Caracteristicile produsului The Origin of Brands: How

Brand: HarperBusiness
Categoria: Foreign Books
Magazin: elefant.ro
Ultima actualizare: 27-10-2025 01:24:43

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Descriere magazin:
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin\'s revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction--in divergence. By following Darwin\'s brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands , you will learn how to: Divide and conquer Exploit divergence Use the theories of survival of the firstest and survival of the secondest Harness the power of pruning Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.

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