How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a Data-Driven world.
Once an esoteric tool for academic research, the randomized controlled trial h.
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you\'ve probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences.
How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a Data-Driven world