A deadly virus suddenly explodes into the population.
From \'superspreaders\' who might spark apandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next.
Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren\'t necessarily the ones that come true..
Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed.
To understand them, we need to learn the hidden laws that govern them.
We live in a world that\'s more interconnected than ever before.
An idea takes off like wildfire, changing our world forever.
A political movement gathers pace, and then quickly vanishes.
A deadly virus suddenly explodes into the population
