This is an Action-Oriented book for managers and entrepreneurs who want new ways to tackle the issues they face in terms of developing and delivering services.
The central argument is that managers and entrepreneurs designing Service offering.
This is because these days, even jet engines and cars are bundled into services that create value by bringing people and resources together in different ways.
The book focuses on Service organizations, but has a broad interpretation of what services are.
This is an Action-Oriented book for managers and entrepreneurs who want new ways to tackle the issues they face in terms of developing and delivering services