The Social Media Strategist: Build a Successful Program from the Inside Out, Hardcover/Christopher Barger - McGraw-Hill Education

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Build a powerful Social Media strategy to increase buzz--and the bottom line "Whether you\'re Fortune 500 or a small business owner, if you\'re looking for success in this field, you owe it to yourself to read this book." --George G.
Christopher Barger.
Smith Jr., Social Strategist, PepsiCo "After working with hundreds of organizations in their efforts to adopt Social technologies, I can safely say The Social Media Strategist is the best guide available.
Build a powerful Social Media strategy to increase buzz--and the bottom line "Whether you\'re Fortune 500 or a small business owner, if you\'re looking for success in this field, you owe it to yourself to read this book." --George G