Differentiating your company\'s products and services in the marketplace is a big challenge these days.
Models, charts, anecdotes, an index, and other resources add to its immediate impact..
It\'s indispensable for salespeople and Sales managers.
Larry Wilson, author of One Minute Salesperson and founder of Wilson Learning, wrote the foreword.
Fortune 500 companies in thirty countries have benefited from Wilson Learning\'s Counselor approach to selling for years.
They avoid or successfully address the four key obstacles to buying, combining the mindset with Counselor selling techniques.
Readers learn to adopt the unique Counselor mindset.
This book is useful for both new and experienced salespeople.
And because the seller stays by the Customer after the sale, the door opens for long-term, expanding business.
A Win-Win mind- and skill-set, based on trust, problem solving and side-by-side work between seller and customer, makes buying easy.
But a company\'s Sales force can gain sustainable advantages if it adopts the Counselor approach.
Differentiating your company\'s products and services in the marketplace is a big challenge these days
