Summary: Behind the BUZZ words: public diplomacy, nation branding, public relations for nations; Country promotion as social construction; The making of a public issue: 20 Years of (Re)Branding Romania; Romanian public diplomacy after 1989; A controversial touristic brand: from \'Romania, simply surprising\' to \'Explore the Carpathian garden\'; After all, can Romania be branded? Promoting Romania.
Summary: Behind the BUZZ words: public diplomacy, nation branding, public relations for nations; Country promotion as social construction; The making of a public issue: 20 Years of (Re)Branding Romania; Romanian public diplomacy after 1989; A controversial touristic brand: from \'Romania, simply surprising\' to \'Explore the Carpathian garden\'; After all, can Romania be branded? Promoting Romania