Twitter is, without question, one of the most active, popular social platforms on the web.
Question is, how can you leverage it?.
So clearly this is a powerful platform for any business. purchase, sign up, visit site) after seeing a brand mentioned in a Tweet. 80% of Twitter users have mentioned a brand in their Tweets, 77% feel more positive about a brand when their Tweet is replied to by a business and 54% have taken some kind of action (e.g.
There\'s good reason for this: The average Twitter user follows 5 businesses.
About 65% of US companies having 100+ employees are Marketing on Twitter.
Businesses haven\'t missed out on the utility of Twitter.
Somewhere around 500 million Tweets are sent per day which adds up to about 6,000 Tweets per second.
About one-third of all US social media users are on Twitter and 80% of active users access the site via mobile.
The platform has about 310 million monthly active users and an additional 550 million monthly viewers who don\'t login to their own accounts but merely consume other people\'s Tweets.
Twitter is, without question, one of the most active, popular social platforms on the web