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Created in 1959 by Doyle Dane Bernbach and continued through the \'60s and early \'70s, the campaign for the Volkswagen Beetle is considered the best of all time.
In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, wh.
More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest.
Created in 1959 by Doyle Dane Bernbach and continued through the \'60s and early \'70s, the campaign for the Volkswagen Beetle is considered the best of all time
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