Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others, Paperback/Jules Goddard

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• Brand: Profile Books(GB)
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 09-10-2025 01:31:02

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This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists. It puts forward the notion that the application of uncommon sense--thinking or acting differently from other organizations in a way that makes unusual sense--is the secret to competitive success. Jules Goddard is a fellow of the Centre for Management Development at London Business School. Tony Eccles is a visiting professor of strategic management at Cass Business School, City University, London.