A beginner\'s guide and a bible for one of the greatest social innovations of modern times: the discipline of management.
Why did an eBay succeed where a Webvan did not? Why do you need both a Business model and a strategy? Why is it impossible to ma.
It presents the basic principles of Management simply, but not simplistically.
Whether you\'re new to the field or a seasoned executive, this book will give you a firm grasp on What it takes to make an organization perform.
A beginner\'s guide and a bible for one of the greatest social innovations of modern times: the discipline of management