"The future," as the author William Gibson once noted, "is already here.
Filled with incredible case studies and leading-edge research and philosophies from the MIT Media Lab and beyond, WHIPLASH will help you adapt and succeed in this unpredictable world..
From strategically embracing risks rather than mitigating them (or preferring "risk over safety") to drawing inspiration and innovative ideas from your existing networks (or supporting "pull over push"), this dynamic blueprint can help you rethink your approach to all facets of your organization.
In WHIPLASH, Joi Ito and Jeff Howe distill that logic into nine organizing principles for navigating and surviving this tumultuous period.
The logic of a Faster Future oversets the received wisdom of the past, and the people who succeed will be the ones who learn to think differently.
It\'s a major upgrade, but it comes with a steep learning curve.
The Future will run on an entirely new operating system.
Such periods of dramatic change have always produced winners and losers.
When these two revolutions joined, an explosive force was unleashed that is transforming every aspect of society, from business to culture and from the public sphere to our most private moments.
The tools of our modern existence are getting faster, cheaper, and smaller at an exponential rate, just as billions of strangers around the world are suddenly just one click or tweet or post away from each other.
The world is more complex and volatile today than at any other time in our history.
It\'s just unevenly distributed." WHIPLASH is a postcard from that future. "The future," as the author William Gibson once noted, "is already here
