Why We Love Disney. The Power of the Disney Brand, Hardback/Andi Stein - Peter Lang Publishing Inc

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From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment.
This book examines the influence of the Walt Disney Company and the reasons for Disney\'s universal appeal..
From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment