For generations, we\'ve only asked Business to deliver profits - but not anymore.
Find out how you can help your company become a vital force for good by delivering on its "purpose-for-others" through an authentic brand and hopeful cultu.
If you want to put profit to work for purpose, this book will help.
Consumers and employees are demanding that Business deliver social value as well as financial value, yet our companies are ill-equipped to successfully attempt this critical pivot.
For generations, we\'ve only asked Business to deliver profits - but not anymore