He negotiated the deal of a lifetime: the first Disney theme park in mainland China.
Compromise doesn\'t mean losing..
From the Mouse\'s House to the PentHouse features his techniques for getting all parties involved to strike the right balance.
He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company\'s objectives.
Crawford\'s decade in Asia as an executive of two global Brands taught him that humility works and ego doesn\'t.
Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win-win outcomes in coveted world markets.
In From the Mouse\'s House to the PentHouse , Michael Crawford reveals the lessons he Learned about allowing culture and geography to shape his approach so you too can build and operate high-profile Brands on an international scale.
He negotiated the deal of a lifetime: the first Disney theme park in mainland China
