Underhill, Paco: - Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm.
Paco divides his time between New York City and Madison, Connecticut..
He has also written articles for or been profiled in The New York Times , The Wall Street Journal , The Washington Post , The New Yorker , Smithsonian Magazine , and more.
He is the bestselling author of Why We Buy , The Call of the Mall , What Women Want , and his newest book, How We Eat .
His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries.
Underhill, Paco: - Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm
