Contributor(s): Author: Bernadette Jiwa "The most important book for your boss to read this year." -SETH GODIN "Empathy, relevance, and affinity-three great concepts to help you make a dent in the universe.
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It\'s full of lots of "aha" moments with a concrete tool That you can implement immediately.
Jiwa explains a whole new way to innovate and change the world." -GUY KAWASAKI "A must read for any entrepreneur or marketer.
Contributor(s): Author: Bernadette Jiwa "The most important book for your boss to read this year." -SETH GODIN "Empathy, relevance, and affinity-three great concepts to help you make a dent in the universe