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Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble.
Run with Foxes is a blistering, must-read collection of real-.
He\'s been up close with some of the world\'s finest marketers, and seen both successes and failures - sometimes on a colossal scale.
He was also given the unique opportunity to build a Marketing lab where he undertook hundreds of experiments to see what really worked - and what didn\'t.
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble
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