Social Media Strategy : Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of Marketing communications, Advertising and Public Relations in a digital world where the Consumer has taken control.
Illustrations: 32 Tables, unspecified; 58 Halftones, black and white; 27 Illustrations, black and white.
Social Media Strategy : Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of Marketing communications, Advertising and Public Relations in a digital world where the Consumer has taken control