An exploration of late nineteenth-century American Literary posters -- a vibrant genre at the vanguard of modern commercial art and graphic design Spurred by innovations in printing technology, the modern advertising Poster emerged in the 1890s as a popular form of visual culture in the United States.
Published by The Metropolitan Museum of Art/Distributed by Yale University Press Exhibition Schedule: The Metropolitan Museum of Art, New York (March 7-June 11, 2024).
It offers new scholarly perspectives that address the aesthetic sophistication and modernity of the Literary poster; the impact of early experiments in the field of advertising psychology; the expanded opportunities for women artists, who played an important role in advancing the so-called Poster style; and the printmaking techniques that artists employed in this novel art form.
Lauder Collection, explores the craze for Literary posters, which became sought-after collectibles even in their day.
This book, based on the renowned Leonard A.
Bradley, Florence Lundborg, Edward Penfield, Maxfield Parrish, and Ethel Reed--these advertisements for books and high-tone periodicals such as Harper\'s and Lippincott\'s went beyond the realm of commercial art, incorporating bold, stylized imagery and striking typography.
Created by some of the best-known illustrators and graphic designers of the period--including William H.
An exploration of late nineteenth-century American Literary posters -- a vibrant genre at the vanguard of modern commercial art and graphic design Spurred by innovations in printing technology, the modern advertising Poster emerged in the 1890s as a popular form of visual culture in the United States
