Engineers plan Transport systems, people use them.
This book maps out how to design Transport for humans..
There is a new way forward.
Climate change, the coronavirus pandemic and changing work-life priorities are shaking up long-held assumptions.
This is the moment.
Behavioural science has immense potential to improve the design of roads, railways, planes and pavements - as well as the ways in which we use them - but only when we embrace the messier reality of Transport for humans.
As we near the practical, physical limits of speed, capacity and punctuality, the greatest hope for a brighter future lies in adapting Transport to more human wants and needs.
We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety - and many other factors that engineering equations don\'t capture at all.
We are not cargo.
But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers think about a good trip.
Engineers plan Transport systems, people use them
