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An Airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional.
They dare to challenge the conventional wisdom and industry norm.
There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently.
This book aims to highlight 10 exceptional Airline Brands which are thinking differently about branding, and executing brilliantly.
An Airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
