Virtually all consumer-facing businesses talk about putting the Customer first, but in reality, few deliver on this as effectively as they could.
Online resources include a best practice checklist to optimize mobile apps..
Featuring case studies packed full of Practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students.
These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace.
By ensuring that the Customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.
A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of Practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the Customer journey.
Virtually all consumer-facing businesses talk about putting the Customer first, but in reality, few deliver on this as effectively as they could
