A Big Life in Advertising - Mary Lawrence

Descriere YEO:

A Big Life in Advertising - Disponibil la libris.ro

Pe YEO găsești A Big Life in Advertising de la Mary Lawrence, în categoria Business & Economics.

Indiferent de nevoile tale, A Big Life in Advertising - Mary Lawrence din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 105.76 Lei

Caracteristicile produsului A Big Life in Advertising

• Brand: Mary Lawrence
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 15-12-2024 01:42:32

Comandă A Big Life in Advertising Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda A Big Life in Advertising de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
One of the advertising world\'s all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos. The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her riveting story: How she shattered every glass ceiling and became a Madison Avenue legend.* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence\'s life in advertising couldn\'t be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that etched indelible phrases into the public imaginations: \'Flick your Bic\' and \'I Love New York!\' and \'Plop plop, fizz fizz, oh what a relief it is.\' For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller\'s art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines