This is my career memoir.
It\'s about how seemingly innocuous choices ripple out across time and circumstance, creating cascades of unknowable and distantly significant results..
This is my account of the repeatedly impossibly possible and how it changed my life over and over again.
Luck? God? Fate? Fortune? For sure, it was one hell of a ride.
It deals with work-life balance, personal identity, ethics, illness and death, too.
It deals with more than career ascendency or my particular journey.
I never thought I\'d make it past age 30.
In the end I became a respected global expert in ad research.
Along the way, I played a major role in developing the Saturn Corporation positioning and got the McDonald\'s Dollar Menu off the ground.
I wised up and made my way from gang member to draft dodger, to coder, to survey researcher, to international marketing consultant.
I started in a pretty tough spot, as a straight D student and streetcorner delinquent in Chicago.
A journey of impossibility, serendipity, and adventure.
It\'s not your typical bio piece, nor was it a typical career.
This is my career memoir
