A Practitioner\'s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts - Bev Burgess

Descriere YEO:

A Practitioner\'s Guide to Account-Based - Disponibil la libris.ro

Pe YEO găsești A Practitioner\'s Guide to Account-Based de la Bev Burgess, în categoria Business & Economics.

Indiferent de nevoile tale, A Practitioner\'s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts - Bev Burgess din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 363.56 Lei

Caracteristicile produsului A Practitioner\'s Guide to Account-Based

• Brand: Bev Burgess
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 07-03-2025 01:38:19

Comandă A Practitioner\'s Guide to Account-Based Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda A Practitioner\'s Guide to Account-Based de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
As some of today\'s major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts. A Practitioner\'s Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career. This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner\'s Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.