The hugely bestselling creativity classic with lasting appeal, A Whack on the Side of the Head is now available in an updated and revised edition -- ensuring it will inspire readers\' minds for generations to come ( New York Times )! For More than four decades, A Whack on the Side of the Head has been a consistent leader in stimulating creativity and innovation.
Exploit the power of discontinuity, constraints, and playing the Wise Fool to find the second right answer!.
Use the four roles of the Creative process--Explorer, Artist, Judge, and Warrior--to generate and apply new ideas.
Learn how to overcome the ten biggest mental locks and unleash your full Creative potential.
Translated into over twenty languages, Roger von Oech\'s bestselling classic is back--and better than ever! Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers More stories and exercises to bring its famous innovation boosters to a new generation.
The hugely bestselling creativity classic with lasting appeal, A Whack on the Side of the Head is now available in an updated and revised edition -- ensuring it will inspire readers\' minds for generations to come ( New York Times )! For More than four decades, A Whack on the Side of the Head has been a consistent leader in stimulating creativity and innovation
