A Whack on the Side of the Head: How You Can Be More Creative - Roger Von Oech

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Caracteristicile produsului A Whack on the Side

• Brand: Roger Von Oech
• Categoria: Self-help
• Magazin: libris.ro
• Ultima actualizare: 25-11-2024 01:40:54

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Descriere magazin:
The hugely bestselling creativity classic with lasting appeal, A Whack on the Side of the Head is now available in an updated and revised edition -- ensuring it will inspire readers\' minds for generations to come ( New York Times )! For more than four decades, A Whack on the Side of the Head has been a consistent leader in stimulating creativity and innovation. Translated into over twenty languages, Roger von Oech\'s bestselling classic is back--and better than ever! Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers more stories and exercises to bring its famous innovation boosters to a new generation. Learn how to overcome the ten biggest mental locks and unleash your full creative potential. Use the four roles of the creative process--Explorer, Artist, Judge, and Warrior--to generate and apply new ideas. Exploit the power of discontinuity, constraints, and playing the Wise Fool to find the second right answer!