For the first time, the history of Typography is told in comic strip form Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets.
Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological, and cultural shifts that have defined the look of the words we read..
The ABC of Typography traces 3,500 years of type from Sumerian pictographs through Roman calligraphy to Gutenberg, the Bauhaus, and beyond.
Each one has its own place in history.
Others, like Comic Sans, are loathed.
Some, like Edward Johnson\'s for the London Underground, have become iconic.
Fonts spark emotions; they evoke eras and ideologies.
But while the typeface might be secondary to the message, it remains crucial to the way we respond.
It is ubiquitous to the point of mundanity.
For the first time, the history of Typography is told in comic strip form Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets